WHAT IS SEO?
SEO is one of the most powerful and effective ways to captivate meaningful traffic to your website through a search engine. The principal aim of SEO is not only to attract quality traffic but also to improve the quantity of site traffic.
Confused? Let’s make it more clear:
Quality traffic: Search engines can send you every type of traffic. For example, you run a shopping website. However, people who are interested in buying insurance policies are being directed to your website. Why? because the search engine showed your website in their search results. In this scenario, the users interested in getting insurance do not add value to your website rather increase the visiting nos only. SEO in this case, helps you get quality traffic that not only benefits visitors but you as well.
Quantity traffic: The larger the number of visitors directed to your website through the Search Engine Results Page(SERP) the advantageous it will be! SEO greatly helps your website get noticed in the search engines.
Organic traffic: Ever noticed when you search for a product an Ad pops up everywhere? on social media and even on search engines. Website traffic driven through Ads is known as paid traffic and on the other hand, organic traffic is the one where you do not pay for your website to be noticed by users on the SERP.
To break it down further, SEO can be defined to be a two-way street. Your potential visitors are out there on search engines searching for ‘what your website offers’ and you are the website that is offering it. SEO is the bridge between the two and helps narrow down the wants and needs of both parties effectively. Your visitors find what they are looking for and you, in return, find them.
So how this interconnection works?
WORKING OF THE SEARCH ENGINE – BASICS
1. Choose the right keywords
As mentioned above, relevant keywords can help optimize your website content that helps you drive traffic to your website. The best way to find the right keywords is by doing some research.
The internet is full of keyword research tools. Some noteworthy tools irrespective of the search engine are Google Keyword Planner, SEMrush, Moz Keyword Explorer, Google Trends, and many more.
2. Location of the keyword
Keyword placement plays an important role when it comes to optimizing the webpage. Here are the important places where you shouldn’t miss adding keywords.
- Beginning, Body, and Conclusion: Place your keywords in the opening, body, and conclusion of your content. We recommend you do not spam your content with all the relevant keywords instead use them precisely. The idea is to drive quality traffic so, your website should have quality content.
- SEO Title Tag: The title tag of your webpage should be on the search engine results page, along with your browser tab. For a search engine to rank you on top, you should add a keyword to your Page Title. For instance, in our article title: A Beginner’s Guide to Understand SEO- When we did our keyword research, we got that ‘beginners guide’ is a keyword. As you can see, we have fit this keyword in our title and it doesn’t seem like it has been forcefully fit. Remember, that your keyword should blend in easily, otherwise, it may sound irrelevant to the visitor.
- Meta Description: The description displayed below your SEO Title Tag in the search engine results is known as the ‘meta description’. Make sure to include a relevant keyword in that description as well.
3. Start a Blog
If you write a blog already, then this tip isn’t for you. However, if you are running a photography website, an e-commerce store, a podcast website, or any other website and you don’t have a blog, you should consider having one.
A blog is a key place to start building content that can help in answering potential queries of your clients.
For example, you run an air ticketing website and you take care of available flights, timings, rewards, etc. As a customer, I may have several queries and may not always want to call or email to support. A blog at a time like this can prove to be helpful in this case.
Some articles your blog can cover are:
- 5 Visa-free countries…
- How to travel in tough Covid-19 situation…
- 5 Things to consider before travelling…
4. Building Links by Backlinking
As mentioned above, crawling is the prior step to optimizing your SEO activity and this is done by joining links. Backlinking in this respect is the easy and effective way to build links.
In simple words, backlinking is adding your link to relevant pages so that if a user visits them and clicks on your link then they are redirected to your website. Some of the easy ways to backlink your website are publishing data on listing websites or informative websites, guest blogging, conducting outreach activities, and more.
Got the complete information now? Then start.
A good and effective SEO strategy takes patience and time but it is worth every effort. We hope that this Search Engine Optimization beginner’s guide helps you understand the basics of SEO and helps you sort out your first SEO plan with ease.
If you require further help in optimizing your site for search results, RiseHy’s Team is available for you. Based in Calgary, we serve across Canada to help small and medium scale businesses to reach their SEO goals. Contact Us today for your Business needs.
