If your business has come up this far without a website, you might be assuming: do I need a website in this E-world for my business? What’s the point of getting a website if my business is already successful without it?
Well, the short answer is that there has never been a better or more significant time to invest in a website for your business. A website offers a great number of advantages for small businesses, and most of these pros increase the value exponentially year after year, just like the Internet itself.
Not convinced yet? We’ve collected nine of the major benefits your small business can have from even a simple website.
9 reasons why a website is mandatory for your small business
1. A website makes you look professional
Around 80% of the consumer thinks that a company’s website makes them more credible rather than companies who only have social media pages. Moreover, a website is also the perfect place to exhibit any professional certifications or awards your business has.
Beyond this, having your website lets you build a branded email address (e.g. michael@yoursite.com) which adds a level of professionalism specifically if you are using a personal email address to conduct business up until now.
2. Your website can captivate new customers through Google
Undoubtedly you are happy with the current size of your business, but every company wants to experience a customer turnover. To encourage this continued success, you need to attract new customers every day, and one of the best ways to do it is by making yourself visible and identified on Google.
A well-optimized website can help your business rank well on Google and attract new customers daily.
3. You can exhibit your services and products
With your business website, you can show potential customers what they will get after working with you by displaying high-quality photography on your website. You can also design your website with the featured images of your place, to give people a sense of what it feels like to enter your physical location.
Also, you can publish crucial information about your products and services on your website to make sure you’re attracting the right traffic. For example, if you run a coffee shop, you might want to mark any items on your menu that are gluten-free so people with Celiac or other conditions that make gluten dangerous know what they can eat at your place.
4. You can display your best reviews and feedback on your website
Showcasing your best reviews or testimonials importantly on your website is the best way to establish social proof. Moreover, if your business has appeared in articles on newspapers or popular local blogs, you can also feature them on your website. Publishing your best reviews also serves the secondary purpose of creating a permanent drive. This means that even if third-party review sites get shut down in the future, you’ll still have access to your best reviews.
5. A website can encourage your clients or customers to contact you
A website is a great place to make your contact information available. You can even publish your contact information in a footer of your website so it appears on every single page to help customers contact you in need.
6. You can connect your website with Google Maps so people can find you more easily
A website lets you connect with maps directly. An embedded map greatly helps people to find your business easily.
7. Your website establishes your place in the market
If your competitors or rivals aren’t online yet, they probably will be soon. Establish yourself as a leader in your field by building a high-quality website asap.
Or if your competitors are online, you have a great opportunity as well: you can build a website that’s entirely different from your competitors’ sites, which will make your company stand apart.
8. A website ensures your success over the long term
In 2020, around 4.20 billion people used the Internet, and more and more people are getting online. Without a website, your business is invisible or transparent to these people. So, to stay competitive in this E-world, your business needs to get online.
9. You can get all of these benefits without spending a huge amount
Building a website isn’t just easier now; it’s also more affordable. If you’re willing to follow a simple approach, you can build a website with the help of RiseHy.
RiseHhy is the most affordable website development agency in Calgary through which you can get your website built in less time and that’s too without burning your pockets.
So, do you need a website for your business? The final verdict
Hopefully, by now you’ve understood that the question isn’t “Do I need a website for my business”, but “can I afford not to have a website in the digital era?”.
Think precisely and give your business a website to stand in this E-world.
